1. MARKET
Our experience has proven that there is no substitute for engaging in a well defined and understood Market. The essential elements of a market are unmet need accessible through existing distribution to prospective customers with motive and money to deploy and pay for goods and services delivered through a high gross margin business model.
2. Management
We invest in talented teams with experience in economically accessing high-value markets. We believe there is no substitute for motivated and results-oriented management. Our priorities are a passionate knowledge of the ‘Market’ and a proven ability to build teams that plan and execute the intention.
3. Machine
The lessons we have learned over decades of both product failures and supreme successes are:
- Better to build a minimal product that serves a large market than a perfect product that excites one customer.
- Time to market matters.
- There is no substitute for access to distribution.
- Success is High Gross Margin sales.
4. MONEY
Prudent investors realize that overfunding at the wrong time is much worse than underfunding at the right time. Our investment philosophy yields outsized returns by emphasizing investment in growth with a profit ethic.